• About Us
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    Your pet’s perfect accessory is made with love by a group of dedicated people working tirelessly to ensure South African dogs get the best quality, style and comfort around. Our staff are all dedicated to one ideal - happy pets having access to the BEST quality and value products.

    Our goal is simple: To provide the finest selection of specialty dog and cat products including, dog apparels, collars, leads, and beds, and many more unique accessories.

    At Dog’s Life, you'll discover that we dedicate a tremendous amount of resources to product research and development so that we can deliver the most superb collection of merchandise. Whether you are searching for a funky collar or a glam sweater for your favourite friend you can be sure that each item receives our highest quality production attention.

    The Dog’s Life team firmly believes that pets are precious and that your pet is the only thing that loves you more than he loves himself. So, why not treat them and pamper them in the styles that they deserve? Explore our site to choose your quality merchandise for Fido or Fluffy today!

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  • Where The Fun Starts
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    We got neighbourhoods howling in 2006 with the launch of Dog’s Life in Cape Town. We believe that a Dog’s Life is a precious life and we engineered our brand and products to represent the pampered lifestyle our pets deserve. We love our friends and family, but we know that our pets are our besties and therefore they deserve the carefully crafted quality of our products without exorbitant price tags. We dare to challenge the norm with our manufacturing process. We obsess over details and never sell less-than-the-best products. If we have to soften our elastic to ensure a better fit for our costumes, or add quality zippers to enhance the longevity of our designs, we do. We value durability, longevity and the chic style of our products, standards to which we hold our brand without fail.
    Our unique designs infuse the fun and excitement into the pet industry ensuring that shopping for Fido will never have a dull moment! We promise the best customer service and the most innovative pet products in South Africa. So give yourself and your pet some playtime by browsing our high-end, uniquely designed pet apparel that will put “funky” back in your pet’s stride.

  • Our Philosophy
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    At Dog's Life we strive to provide high-quality products that reflect the love and respect we have for our four-legged friends and celebrate the happiness they bring into our lives. Comfort is imperative, as is your pet looking gorgeously glam in Dog's Life gear!
  • Our Models
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    Sushi was one of our first dedicated full-time models! He loved fish and picked fights with little crawling insects around the house (he always won). He's now in heaven, watching over Dog's Life from above. We miss you Sushi!
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    Misu is a naughty little Pekingese! If you find your expensive heel missing, or if there are scraps of torn newspaper all over the garden, you can be 99.9% sure Misu did it (he doesn't admit it though). However, he's a highly professional dog apparel model. We have to give him credit for that!
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    Sweet Potato and Dun:

    Dun is a happy and energetic tomboy! She’s the princess in da house! She loves chawing on cabbage while watching her favourite movies (and soapies of course dahling!).

    Sweet Potato's da boss! Don't be fooled by his friendly grin, he has street smarts. Be warned; don't pull him out of his bed for a photo shoot when he's having his afternoon nap….
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    Takami loves his rice and enjoys his afternoon naps in one of the Dog's Life super comfy beds. He is also the sensitive one. He gets really upset if you put him in anything ugly! Luckily, we don’t have anything ugly. He looks best on camera and he knows it!
  • OUR BLOG
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    We respect the paw! And our love of all things animal is reflected in our blog. Here we dish the low-down on Dog’s Life and products, and turn up the heat with fashion trends and tips for making your four-legged friend’s life waggly-wonderful. We share stories on heart-warming rescues and look at our animal world from all its fascinating angles (in text and pictures).

    So for inspiration on how to live your most memorable life as a pet-parent, stop by, have a read and please introduce yourself and your fur baby to our Dog’s Life family.

    Wags & purrs!



    Read all our blogs


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    Winter Warmer Fashion For Your Pet Pooch!

    Winter is on its way and while you're planning your winter wardrobe don't forget to make sure you plan your pooch's winter woolies too! Dogs feel the woes of the winter season just as much as their owners – especially smaller breeds. So, if your pup shivers when you take him or her outside then keep reading to find out how to keep your furry friend warm and stylish this winter.

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